Introduction to video memoriesHave you ever heard, Visual memories are strongest memories. Yes indeed the visual memories are much better than content & voice memories. Let me give you very straight forward example.
If you have ever seen a movie and even after few years retrieve its story, you remember the story easily. But if you read an article and try to retrieve after few years its difficult and sometime impossible. This is because human brains remember visual memories easily. Visual memories are known as video memories. So I’m sure you got the point that creating a video to represent your business is the best deal.
The popularity of video marketing has increased a lot since last few years. Video marketing provide you an advantage to better connect with your Users and visitors. Video marketing delivers those advantages which can’t be obtained from articles. Its a much better way to represent our business.
why you should integrate video advertising to your business ?
1 Client written testimonials to videos insteadAsk your business client to record a video feedback for your business. Written testimonial is many times considered Fake but videos gains more trust. This technique delivers great impression on other clients and customers. A survey shows that Users trust video testimonial 10 times more than the written testimonial.
2 More TrafficThe most important advantage of video marketing is huge traffic. If you decide to go for video marketing then you have access to free traffic source like Youtube , Vimeo and many more. YouTube have billions of users and who knows if you might get good response. Try to deliver creative videos for your business.
3 Video content can be better memorized.The other advantage of video marketing is better memorable to visitors.
can you memorize the five last web content exactly as you read them in your web browser?
The answer is No?And if someone ask can you remember the last 5 movies you watched. The answer will be surely yes. This proves the videos can be remembered easily as compared to content.
4 Higher customer satisfaction rateYour visitors are not always able to know how you work , what are your working strategies or how your products work.
If you create videos to represent your services, products then user better understand everything.
Everyone knows well videos are far better than written content in all aspect , no matter about business type.
5 Capture customer attentionVideo marketing is a better way to capture customer attention. No one remembers written content but maximum people remember the last movie they have seen. Watching any video advertisement is far better than reading content because videos capture attentions.
6 More Description in short videosVideos for your product/services advertisement depends on its content. Never create large length videos for displaying short information. Video length should be less compared to information we are displaying. No one cares for long length videos for short messages. Such videos are called boring advertisement. So always try to shoot interesting videos & take care about length to content ratio.
What video content can we put in our videos ?Your video content information always depends on your business type & the services or products you offer to users.
Here are a some ideas to get you started:Product Show off. If you sell a physical product, video marketing is a very powerful trick to inform visitor what the product is actually about. For example, if you sell Television, a video can help convey its picture quality , sound quality and lots of other features.
Explain how to operate or do something with your product. Like, if you sell mobile, you could create a video explaining the best way to operate it.
Upload new videos regularly. Building regular visitors for your channel isn’t easy, but can deliver your business better boost. Create new videos regularly and encourage visitors to subscribe via your YouTube channel.